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Creating breakthrough campaigns for Challenger Brands since 1971.

Carlberg Branding & Advertising is the agency of Challenger Brands.

For more than 50 years, Carlberg has leveraged strategic planning, innovative media and breakthrough creative to help challenger brands outperform their competitors without outspending them. Below is a look at some of our most recent work.

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UTHealth Houston:
Heart & Vascular Team

In the latest iteration of UTHealth’s well-known campaign, we look at how their elite heart and vascular team is pioneering new techniques and research in their respective fields.

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Mahindra Tractors:
The Toughest NASCAR spots ever.

What’s Tougher than a Mahindra Tractor? Not much. Watch these two drivers go head-to-head in our 2022 NASCAR campaign.

Blue Bell Ice Cream:
Making an icon Iconic.

How do you make an iconic brand even more iconic? By showcasing real folks who really love their Blue Bell Ice Cream.

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Texas Cultural Trust:
Art Can help you do anything.

The Texas Cultural Trust has high hopes for Texas’s youth, and so do we.

Chris Carlberg recently joined the agency as our new Creative Director. Below is a look at some of his favorite work that he did during his time at GSD&M and Carmichael Lynch.

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Subarus, Beans, Avocados & More:
Check out the Award-Winning Work