BLUE BELL ICE CREAM

Making an icon Iconic.

How do you make an iconic brand even more iconic? By showcasing real folks who really love their Blue Bell. Our fresh but faithful creative featured real Blue Bell fans and honored the legacy of the original Blue Bell Ice Cream advertising (with some new flavor of our own, of course). The “Little Creamery in Brenham” had fans licking their lips from Texas to Virginia.

The Challenge

How do you gently evolve one of Texas’s most beloved brands to help sales and fight off competitors?

The Answer

We embraced real Texans. Not models. Not actors. Just everyday folks who love their ice cream. We created well-rounded campaign and also updated their aging website.

The Results

The campaign proved to be a huge success and helped to continue to drive sales upwards.

Consumer Arts Photography Award

The Work

Young baseball players sitting on a bench, holding trophy cups with wooden spoons, wearing black uniforms and caps, with baseball equipment and backpacks hanging on the wall behind them.

A large family gathering around a wooden dining table, enjoying ice cream together in a cozy, well-lit dining room with wood-paneled walls and a vintage china cabinet.

A pregnant woman stands in front of an open refrigerator, holding a container of Blue Bell ice cream and a spoon, in a dimly lit kitchen.

A young couple enjoying ice cream at a vintage diner booth with a 'Blue Bell Ice Cream' sign above them and a slogan 'Love at first bite' below.

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