BUFFALO BAYOU PARTNERSHIP

Plastic is not a good look.

Our founder, Chuck Carlberg, has always been a “green soul” with a real passion for Houston’s parks and waterways. In 2008, he became Buffalo Bayou Partnership’s chairman of the board and recommended they focus their efforts on re-branding, re-positioning, and increasing overall awareness of Buffalo Bayou.

The Challenge

We needed to raise awareness about Houston’s sensitive wildlife population and the harm that plastics do to their ecosystems.

The Answer

We created a series of 4 images and used them on posters and donated outdoor billboards.

The Results

Houston’s plastic problem keeps trending in the right direction and these posters became a collectors item.

Plastic waste descreases

The Work

A heron with a red plastic cup on its head, standing on one leg, with a message about reducing plastic pollution in Buffalo Bayou.
A turtle with its head and front limbs emerging from a drink cup straw, with a white background and a blue message about reducing plastic use in Buffalo Bayou.
An owl wrapped in a plastic bag with a message about keeping Buffalo Bayou clean and safe for wildlife.
A rabbit wearing a pink plastic bag as a cape promoting Buffalo Bayou Partnership's message against plastic pollution.
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