We know heavy equipment.

As one of Houston’s longest standing, most award-winning ad agencies, we’ve partnered with countless brands to help them grow their businesses through smart strategies, standout creative, and razor sharp media plans.

When it comes to Heavy Equipment, we’ve got plenty of relevant experience too. We’ve done hard-working, stand-out collateral for JCB. We’ve been helping Mahindra Tractors build their brand and significantly grow their market share for over twenty years. We’ve helped place smart media buys for ASCO. And speaking of things with wheels, our new creative director has helped create several national vehicle launch campaigns for Subaru.


[Scroll on down and take a look at some of our relevant work.]

JCB logo with black, white, and yellow colors.

We worked with heavy equipment manufacturer, JCB, to create materials around their new “World’s Toughest” Backhoe. It was a robust product launch that included direct mail and a variety of design materials to make their launch truly worthy of their one-of-a-kind product offering. The JCB team was thrilled with the results, helping secure a record number of orders.

A fold-out informational display featuring a cut-out image of a JCB backhoe loader and text about an event at the JCB Visitor Center.
Yellow brochure with black and white text promoting JCB backhoe loader, inviting viewers to see the world's only fully armored sixteen on sixty mph backhoe loader, with a slogan 'The Battlefield of the Work Site'.
T-shirt with front and back graphics of construction equipment and text highlighting features, with a JCB logo and website at the bottom.
Promotional poster for a fundraiser featuring a beige construction vehicle with JCB logos, set against an orange background, with text inviting donations for the Lone Survivor Foundation and logos for the foundation and JCB.
Smartphone displaying weather forecast for Birmingham, Alabama, with temperature and weather icons, and an advertisement for JCB construction equipment featuring a backhoe loader.
Logo for Malin Tractors in red text.

In 2022, we launched what became the most popular NASCAR campaign of the season. It was a huge success with sports fans and racing pundits, who loved that we actually used our drivers (Tony Stewart and Chase Briscoe) and our products in funny, memorable ways.

For 2023, we did it even bigger (and made it for less). We shot even more spots. And, so far, they’ve been a massive success, yet again. Here’s a sample…

“The team at Carlberg has been our indispensable partner for more than 20 years. We owe much of our brand’s success to their marketing expertise.”

– Matt Glendon, CMO of Mahindra Ag North America

Two men working on clearing a fallen tree from a muddy forest trail with a red tractor helping, surrounded by trees and bushes.
A collage of four advertisements for Mahindra tractors and off-road vehicles. The first features a red tractor with a front loader, labeled "WORKING WEEKENDS AIN'T SO TOUGH NOW." The second shows a red utility vehicle with the text "SWAP SKYSCRAPERS
A person driving a red tractor with a disc harrow attached, tilling soil on a farm with leafless trees and a partly cloudy sky in the background.
A man driving a red Mahindra tractor through a muddy forest area with trees and grass.
Advertisement for Mahindra 2638 HST tractor with 0% interest for 72 months, featuring a red tractor and a 'Find a Dealer' button.
A man operating a red tractor with a front loader attachment in a forested area with leafless trees and patches of green grass
Promotional poster for Nashville Superspeedway event on June 26, 2022, with a red and black race car, red lightning bolt graphics, and the message 'We're taking the mufflers off music city'.
A logo with the word 'ASE0' in yellow letters within an oval shape, against a black background.

Associated Equipment Company (ASCO) is the largest Case heavy equipment dealer in Texas with over 24 locations. We planned, created and placed a digital campaign featuring their company spokesman, country singer Trace Atkins. The campaign consisted of streaming audio, banner ads and pre-roll video on FoxNews.com. Click-through rates were three times the national average with over 3,500 conversions.

A man wearing a cowboy hat, plaid shirt, and black T-shirt holding a stainless steel tumbler standing in a farm field with tractors in the background. There is a quote in the top left corner: 'Take a long look at who y'all partner with for heavy equipment.' by Trace Adkins. The logo for DECO, a sales, rental, parts, and service company, is on the left side.
Subaru logo featuring six silver stars inside a blue oval, with the word 'SUBARU' in black capital letters below.

Chris Carlberg, our newest creative director, has had experience at national agencies across the country. While at Carmichael Lynch in Minneapolis, he worked on national model launches for Subaru. From TV to digital, Chris worked on it all. Each campaign generated record sales and countless national advertising awards. Here’s a small sample of some of his work.

A silver Subaru SUV driving through a snowy mountain road with snow-covered trees and rocky cliffs in the background.
A gray Subaru SUV driving through snow in a mountainous landscape with snow-covered trees and a partly cloudy sky.
A silver Subaru SUV driving on a snow-covered mountain road with a snow-capped mountain range in the background, and the sun setting to the right.
Four people around a small campfire outside a log cabin in a snowy forest, with a silver SUV parked nearby.

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