Mahindra ROXOR
Built Like Nothin’ else
CASE STUDYthe challenge
The Answer
No one had ever heard of or seen something like a Mahindra ROXOR.
We leaned into that fact and owned it with our new positioning — Built Like Nothin’ Else.
The Results
Accompanied by a nationwide media campaign that we also created, we launched the campaign and ROXORs continue to sell out across our dealer network.
