BLUE BELL ICE CREAM
Making an icon Iconic.
How do you make an iconic brand even more iconic? By showcasing real folks who really love their Blue Bell. Our fresh but faithful creative featured real Blue Bell fans and honored the legacy of the original Blue Bell Ice Cream advertising (with some new flavor of our own, of course). The “Little Creamery in Brenham” had fans licking their lips from Texas to Virginia.
The Challenge
How do you gently evolve one of Texas’s most beloved brands to help sales and fight off competitors?
The Answer
We embraced real Texans. Not models. Not actors. Just everyday folks who love their ice cream. We created well-rounded campaign and also updated their aging website.
The Results
The campaign proved to be a huge success and helped to continue to drive sales upwards.
Consumer Arts Photography Award
